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Nordr, one of Scandinavia's leading real estate developers, has taken a major step toward more efficient and customer-oriented operations. In April 2023, the company selected Rubus as its new customer system to manage the entire customer journey in both Norway and Sweden. With this system in place, Nordr has streamlined processes from contract signing to warranty management, already yielding significant benefits.
A Strategic Commitment to Improvement
Nordr has always had high ambitions to improve the customer experience and optimize internal processes. After thoroughly evaluating existing systems, the company identified significant opportunities for improvement. The decision to enter a long-term agreement with Rubus has led to the decommissioning of several outdated systems, while also streamlining key workflows in both Norway and Sweden.
“We always aim to improve and set high standards for ourselves. With Rubus, we now have a solution that covers the entire customization process, inspections, reports, as well as warranty management. This has given us a more streamlined operation,” says Gry Sandberg Pettersen, Head of Product and Customer Journey at Nordr.
Tangible Gains: Lower Costs, Better Customer Experiences, and Deeper Insights
The impact of transitioning to Rubus has been clear. Nordr has seen a reduction in costs due to fewer systems and significantly more efficient workflows. At the same time, the improved systems have enabled them to deliver an even better end product to homebuyers, contributing to increased customer satisfaction.
“What matters most is that we can now offer a better homebuyer experience. We see this reflected in positive feedback and higher customer satisfaction,” continues Pettersen.
Additionally, the shift to Rubus has given Nordr better insight into its own processes. By consolidating all data and history on a single platform, the company can leverage the Rubus analytics module to gain detailed insight into areas for improvement.
“We can now work in a more data-driven way. The analytics tool gives us continuous visibility into where we can optimize our workflows. This allows us to identify bottlenecks and streamline operations in a whole new way,” says Pettersen.
Nordr has also improved operational efficiency by using templates and standardized setups across projects. Features like the product catalog, meeting scheduling, and sending invitations have made workflows more seamless and ensured a consistent and effective process across the organization.
At the same time, using a single platform for the entire customer journey—from customization to warranty management—has proven highly beneficial. It ensures a seamless experience for both employees and customers.
A Challenging but Successful Transition
Replacing mission-critical systems is never an easy task, especially in a high-activity market. However, Nordr has successfully migrated over 11,500 homes across 191 projects from legacy systems to Rubus. This was a major undertaking, but thanks to close collaboration between Nordr and Rubus, the transition has been a success.
“We carried out a major migration effort and have now consolidated all history and documentation in one system. This has not only reduced the number of systems we need to manage, but also given us lower costs and a more modern and intuitive platform,” explains Jørund Strømseng, Chief Digital Officer at Nordr.
A Partnership That Creates Value
The collaboration between Nordr and Rubus has been marked by a dynamic and mutually enriching learning process. Rubus has challenged Nordr to think in new ways, while Nordr has placed high demands on system functionality and performance.
“We are incredibly proud of our partnership with one of the largest real estate developers in the Nordics. Nordr has impressive expertise and experience, and they challenge us to deliver our best. At the same time, they appreciate that we challenge them in return, creating a healthy dynamic,” says Lars-Thomas Stene, Chief Commercial Officer at Rubus.
Moreover, interaction between Nordr, homebuyers, general contractors, and subcontractors has become significantly easier and more efficient thanks to the Rubus platform. All parties involved now have access to the same real-time information, simplifying communication, reducing misunderstandings, and enhancing collaboration.
Ready for the Future
With a more efficient platform in place, Nordr is better prepared for the future. By consolidating all data and history in one system, the company has gained greater insight into its projects and opportunities for continuous improvement.
“Like everyone else in the market, we’re feeling the challenging times, but with solid processes and tools, we are well-equipped for the growth we know is coming,” concludes Gry Sandberg Pettersen.
